Ship Faster: Feasibility Studies on a Freight-Forwarding APP from China to Bahrain
1. School of Management, Shanghai University, Shanghai 200444, China
2. School of Logistics and Maritime Studies, Bahrain Polytechnic, Isa Town 805, Bahrain
| Abstract: | The Ship Express application effectively addresses the limitations and inconveniences of transporting and purchasing products through the AliExpress app. However, with the rapid growth of online shopping, competition in the mobile transportation app sector where Ship Faster operates is becoming increasingly intense. To enhance consumer satisfaction and strengthen the market competitiveness of the Ship Faster application, this study focuses on the services and features of the app, analyzing the impact on consumers' online shopping behavior. The goal is to identify the most effective services and features that provide users with a more user-friendly experience. Through a questionnaire survey and Kano model analysis, this research examines consumers' attitudes towards different functionalities and attributes, assisting Ship Faster in determining the most effective services and features. The analysis reveals that implementing last-mile delivery tracking, utilizing social media, enhancing image search functionality, and improving free shipping and cash-on-delivery services are key factors. In response to these effective application features, this study proposes targeted measures to improve the design of the Ship Faster application. These include establishing a cargo tracking system with historical data collection and analysis, executing precise and effective advertising on social media, offering vouchers to customers who purchase in large quantities, etc. These strategies are expected to effectively enhance consumer satisfaction and strengthen the market competitiveness of the Ship Faster application. |
| Keywords: | Ship Express; Online Shopping; Kano Model Analysis |
| DOI: | 10.57237/j.wjmst.2024.03.001 |
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收稿日期: 2024-06-30
接受日期: 2024-09-24
在线出版日期: 2024-12-05
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