绿色度对延保服务供应链决策的影响研究
1. 武汉纺织大学, 管理学院, 湖北武汉 430200
2. 南昌大学, 公共政策与管理学院 (管理科学与工程博士后科研流动站), 江西南昌 330031
| 摘 要： | 绿色供应链不仅依赖于制造商提供绿色产品，还需要供应链成员提供绿色服务。延保服务作为绿色服务的一种，能够进一步拓展产品的生命周期，减缓产品由于损坏而遭淘汰的频率。文章根据现有文献研究结果，发现绿色度对企业产品绿色经营策略的影响逐渐转移到产品服务供应链上来，最终形成了绿色生产与绿色服务相结合的绿色供应链运营模式。本文梳理了产品绿色度与延保服务绿色度对供应链定价策略的影响，得出以下结论：过高的绿色投入会导致延保服务价格的上涨，从而造成购买延保服务消费者的流失；虽然降低绿色度对企业削减成本有利，但过低的绿色度会挫伤消费者购买绿色产品与延保服务的积极性，而这将会对企业和产品的口碑造成负面影响。由此，本文提出了企业应该考虑绿色度与延保服务价格的综合效应，设置合理的绿色度以提高供应链整体利润的建议。 |
| 关 键 词： | 绿色度; 绿色产品; 延保服务; 供应链 |
| DOI： | 10.57237/j.wjmst.2023.02.001 |
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收稿日期: 2022-08-30
接受日期: 2022-10-28
在线出版日期: 2023-05-25
Research on the Influence of Green Degree on the Decision of Extended Warranty Service Supply Chain
1. School of Management, Wuhan Textile University, Wuhan 430200, China
2. School of Public Policy and Administration (Postdoctoral Research Center of Management Science and Engineering), Nanchang University, Nanchang 330031, China
| Abstract: | The green supply chain not only relies on the manufacturer to provide green products, but also requires the supply chain members to provide green services. As a kind of green services, the extended warranty service can further expand the life cycle of products and reduce the frequency of products being eliminated due to damage. According to the existing literature research results, this paper finds that the influence of green degree on the enterprise's product green management strategy is gradually transferred to the product and service supply chain, and finally forms the green supply chain operation mode combining green production and green service. This paper analyzes the influence of product greenness and extended warranty service greenness on supply chain pricing strategy, and draws the following conclusions: Excessive green input will lead to the increase of extended warranty service price, resulting in the loss of consumers who buy extended warranty service. While reducing the green degree is good for enterprises to reduce costs, but low green will dampen the enthusiasm of consumers to buy products and the extended warranty service, and this will have a negative impact on the reputation of the company and the product. Therefore, this paper puts forward the suggestion that enterprises should consider the comprehensive effect of green degree and extended warranty service price, and set a reasonable green degree to improve the overall profit of supply chain. |
| Keywords: | Green Degree; Green Product; Extended Warranty Service; Supply Chain |
基金
| 1. | 2020年国家自然科学基金地区科学基金项目 (72062019) |
| 2. | 2019年江西省博士后科研择优资助项目 (2019KY13) |
| 3. | 2020年度湖北省教育厅哲学社会科学研究一般项目 (20Y080) |
| 4. | 2022年中国物流学会、中国物流与采购联合会面上研究课题计划 (2022CSLKT3-133) |
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