Research on the Development Strategy of Campus E-commerce Entrepreneurship
School of Management, Xi'an University of Engineering, Xi'an 710048, China
| Abstract: | The rapid development of the Internet has promoted the reform and innovation of China's industrial model, and also provided new ways and new methods for college students to start businesses and obtain employment. As a new entrepreneurial platform under the background of the Internet, e-commerce entrepreneurship has built a bridge between college students and the entrepreneurial market and brought convenience to college students entrepreneurs. Based on this, taking campus e-commerce entrepreneurship as the research object, through the quantitative analysis of its development status S (advantages), W (disadvantages), O (opportunities) and T (threats), the SWOT quantitative model is constructed, and four development strategies of campus e-commerce entrepreneurship are analyzed, namely SO (aggressive), WO (reverse), ST (resistance) and WT (defensive) strategies. In addition, the analytic hierarchy process is used to quantify the results of SWOT analysis of campus e-commerce entrepreneurship, analyze the proportion of various factors affecting college students' e-commerce entrepreneurship, and finally locate the development strategy of campus e-commerce. The research results show that the choice of campus e-commerce entrepreneurship development strategy should be based on the SO strategy, that is, relying on college students' entrepreneurial advantages, taking advantage of external development opportunities, building college students' e-commerce entrepreneurship service platform, improving financing channels, and better promoting the sustainable development of campus e-commerce entrepreneurship. |
| Keywords: | Campus E-commerce Entrepreneurship; AHP-SWOT Analysis; Internet; Quantitative Model |
| DOI: | 10.57237/j.wjmst.2023.01.003 |
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收稿日期: 2022-11-11
接受日期: 2023-02-09
在线出版日期: 2023-02-16
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