中国网络小说的海外出版和传播研究
1. 吉林建筑大学, 公共外语教研部, 吉林长春 130033
2. 吉林外国语大学, 国际传媒学院, 吉林长春 130117
| 摘 要： | 中国网络小说伴随互联网的普及而迅速发展，不仅在国内有着广大的受众群体，而且通过网络媒介向海外传播，引起海外读者的广泛关注。网络小说的海外传播在展示中国形象、传播中国声音方面发挥了重要作用，既体现出中国文化与文学的自信，也积极参与到中国文学向世界讲述中国故事、讲好中国故事的努力。对于中国网络小说海外传播现象的研究，既是对中国文化软实力提升的研究，也是对中国文化对外传播力提升的研究。本文以接受美学作为理论基础，采用文献整理与数据分析等方法，重点考察海外读者对中国网络文学的审美接受情况。本文的研究首先基于中国网络小说海外出版和传播的基本现象与基础事实，分析中国网络小说海外传播的特征，以及取得的成绩与存在的不足。从中发现中国网络小说虽然海外传播的区域覆盖面较广，且中国网络小说海外传播的数量与范围呈现出不断增长趋势，但是网络小说作品类型的单一，尤其是翻译质量参差不齐等问题，已经开始限制中国网络小说的海外传播力。因此中国网络小说需要从提升作品品质、实现文化融通、完善译本质量三个方面，来优化网络小说的文化要素配置，以实现中国网络小说在海外的产业化发展。 |
| 关 键 词： | 网络小说; 海外传播; 文化要素配置; 文化差异; 译本质量 |
| DOI： | 10.57237/j.ssrf.2023.04.003 |
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收稿日期: 2023-05-22
接受日期: 2023-07-26
在线出版日期: 2023-08-29
Research on Overseas Publishing and Dissemination of Chinese Online Novels
1. Department of College English Studies, Jilin Jianzhu University, Changchun 130033, China
2. School of International Media, Jilin International Studies University, Changchun 130117, China
| Abstract: | With the rapid development of the Internet, Chinese online novels not only have a broad audience in China, but also spread overseas through online media, attracting widespread attention from overseas readers. The overseas dissemination of online novels has played an important role in displaying China's image and disseminating China's voice, not only reflecting the self-confidence of Chinese culture and literature, but also actively participating in the efforts of Chinese literature to tell Chinese stories to the world and tell Chinese stories well. The research on the phenomenon of overseas dissemination of Chinese online novels is not only the study of the improvement of the soft power of Chinese culture, but also the research on the improvement of the external communication power of Chinese culture. Based on the aesthetics of reception, this paper adopts methods such as literature collation and data analysis, and focuses on the aesthetic reception of Chinese online literature by overseas readers. Based on the basic phenomena and basic facts of overseas publication and dissemination of Chinese online novels, this paper analyzes the characteristics of overseas dissemination of Chinese online novels, as well as the achievements and shortcomings. It is found that although the regional coverage of overseas dissemination of Chinese online novels is wide, and the number and scope of overseas dissemination of Chinese online novels are showing a growing trend, the single type of online novel works, especially the uneven translation quality, has begun to limit the overseas dissemination of Chinese online novels. Therefore, Chinese online novels need to optimize the allocation of cultural elements of online novels from three aspects: improving the quality of works, realizing cultural integration, and improving the quality of translations, so as to realize the industrialization and development of Chinese online novels overseas. |
| Keywords: | Chinese Internet Novels; Overseas Communication; Allocation of Cultural Elements; Cultural Difference; Translation Quality |
基金
| 1. | 吉林省社科基金青年项目“中国网络文学的翻译与海外传播研究” (2022C115) |
| 2. | 国家社科基金西部项目“网络文学批评话语体系研究” (21&ZD261) |
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