制度信任、人际信任与大学生公益众筹的参与行为
1. 华南理工大学, 马克思主义学院, 广东广州 510000
2. 深圳大学, 社会学系, 广东深圳 518000
| 摘 要： | 随着互联网技术的发展，公益众筹以其便捷性、高效性、极大的传播力与影响力得到了广泛的关注与支持。与此同时，“罗尔事件”等频发的负面新闻也引发了公益众筹的信任危机。该研究以互联网环境为背景，以公益众筹作为研究的焦点，通过定量方法探索大学生在公益众筹的人际信任、制度信任与参与行为之间的关系，共回收了326份有效问卷。研究结果表明：1、排除了性别、学历的干扰后，公益众筹的人际信任能显著正向影响公益众筹的参与行为。2、排除了性别、学历的干扰后，公益众筹的制度信任能显著正向影响公益众筹的参与行为。3、比起制度信任，人际信任对参与行为的影响更显著。最后本文从个人、平台、政府三个层面，为如何提高公众的人际信任、制度信任给出若干建议与对策。 |
| 关 键 词： | 公益众筹; 大学生; 人际信任; 制度信任; 参与行为 |
| DOI： | 10.57237/j.ssrf.2023.03.003 |
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收稿日期: 2022-10-27
接受日期: 2023-03-03
在线出版日期: 2023-07-24
Institutional Trust, Interpersonal Trust and College Students' Participation in Crowdfunding
1. College of Marxism, South China University of Technology, Guangzhou 510000, China
2. Department of Sociology, Shenzhen University, Shenzhen 518000, China
| Abstract: | With the development of the Internet, the crowdfunding has attracted extensive attention for its convenience and efficiency, as well as its great power in spreading and influence. However, some negative news has caused a huge crisis of credibility frequently at the same time. In the context of the Internet, it focused on the crowdfunding, and aimed to explore the relationship among the interpersonal trust, institutional trust and the donation behavior of college students. By adopting quantitative-research method, 326 valid questionnaires were collected. The results are as following: Firstly, without the interference of gender and educational degree, the interpersonal trust of the crowdfunding can significantly affect the donation behavior of college students. Secondly, without the interference of gender and educational degree, the institutional trust of the crowdfunding can significantly affect the donation behavior of college students as well. Thirdly, compared to the institutional trust, interpersonal trust has a more significant impact on the donation behavior of college students. As for the implications, it puts forward several suggestions to promote interpersonal trust and institutional trust in terms of individual, platform, and government levels. |
| Keywords: | Crowdfunding; College Students; Interpersonal Trust; Institutional Trust; Donation Behavior |
基金
| 1. | 国家社会科学基金一般项目《新时代筹款类微公益的公信力研究》 (项目编号: 18BSH109) |
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