中国茶园茶旅一体化现状及趋势研究—以海南五指山为例
海口经济学院, 时代旅航管理学院, 海南海口 571132
| 摘 要： | 近年来，茶文化主题旅游发展盛行，茶旅一体化发展模式越发显著。茶旅一体化是推动茶产业结构优化升级的新举措，是发展茶业经济的新业态，茶园茶旅一体化是乡村旅游业与农业融合的新产业，对有效促进农村地区的基础设施、村容村貌建设，对农村经济、农民再就业具有积极作用，本文从中国茶产业、乡村旅游业及相关政策方面分析了茶旅一体化的产业基础，认为中国发展茶旅一体化具有良好的产业基础及政策支持。同时，归纳了当前的茶文化+基础旅游型、茶文化+体验旅游型、茶文化+康养型和茶文化+求知之旅型的实践模式，并以海南省五指山市为例介绍了茶园茶旅一体化发展模式，最后指出中国茶园茶旅一体化存在的问题、发展趋势，给出相关建议。 |
| 关 键 词： | 茶园; 乡村旅游; 茶旅一体化; 茶文化 |
| DOI： | 10.57237/j.jaf.2023.02.002 |
View:
Downloads:
收稿日期: 2023-05-07
接受日期: 2023-06-25
在线出版日期: 2023-06-29
Research on the Integration Trend of Tea Industry & Tea Garden Tourism in China
Tourism and Civil Aviation University, Haikou University of Economics, Haikou 571132, China
| Abstract: | In recent years, the development of tea culture theme tourism has become prevalent, and the integrated development model of tea tourism has become more and more significant. The integration of tea tourism is a new measure to promote the optimization and upgrading of the tea industry structure, and a new format for the development of the tea industry economy. The integration of tea industry & tea garden tourism is a new industry integrating rural tourism and agriculture. It effectively promotes the infrastructure and village appearance of rural areas, and has a positive effect on rural economy and farmers' reemployment. In order to understand the current situation and existing problems of the study of the new industry in China, this paper discusses the tea industry, rural tourism and the related policies in China, all of which lay solid foundation for its further development. The paper also sums up the current main practice modes including tea culture plus basic tourism type, tea culture plus participatory tourism type, tea culture plus health care type and tea culture plus knowledge seeking type. The paper illustrates this practice mode through the example of Wuzhishan City of Hainan Province. Based on the existing problems and the development trend, several reasonable suggestions have been put forward. |
| Keywords: | Tea Garden Tourism; Tea Industry; Rural Tourism; Tea Culture |
参考文献
| [1] | 周军. 一叶茶香飘四海 盘江两岸春早来 [N]. 黔西南日报, 2019 (02). |
| [2] | 张敏. 茶旅生态游兴起 茶旅一体化丰富旅游新业态 [N]. 济南日报, 2017 (12). |
| [3] | 刘春丽. 茶文化与旅游业融合发展的机制、模式与保障体系 [J]. 农业考古, 2014 (02): 239-244. |
| [4] | 蓝裕文化. 茶的工业旅游原来可以这样做-工业旅游规划设计, http://blog.sina.com.cn/u/6023722345, 2019. |
| [5] | 朱敏. 乡村振兴战略背景下的农村生态文明建设研究 [D].江苏大学, 2022. |
| [6] | 马军辉, 葛国平, 钟海东. 丽水莲都区大港头镇茶产业发展现状及对策建议 [J]. 中国茶叶, 2022, 44 (02): 68-71. |
| [7] | 吴兰兰. 供给侧改革背景下的安徽省肥西县乡村旅游改造升级研究 [D]. 云南大学, 2017. |
| [8] | 栗阳. 红色文化旅游资源保护利用的调查与思考——以河南信阳为例 [J]. 旅游纵览, 2021 (16): 17-19. |
| [9] | 罗元. 成都市乡村民宿产品的营销策略研究 [D]. 西南财经大学, 2020. |
| [10] | 辛竺珊. 基于AHP的乡村生态旅游可持续发展能力评价研究 [D]. 湖南农业大学, 2020. |
| [11] | 张建红. 乡村振兴背景下四川一枝春茶业有限公司发展战略研究 [D]. 电子科技大学, 2019. |
| [12] | 王赵洵. 海南谋划茶旅融合新路 [N]. 《中国旅游报》, 2017-3-20. |
| [13] | 王华, 冯焕德, 王荣香. 五指山耕地土壤养分现状调查与评价 [J]. 热带农业科学, 2017, 37 (1): 21-25. |
| [14] | 古小玲, 鲁成银, 郑丽娟. 五指山市茶产业发展现状、存在问题与对策 [J]. 热带农业工程, 2017, 41 (11): 72-76. |
| [15] | 王竹宇, 武友兰. 茶文化旅游精准扶贫研究 [J]. 经济视野, 2018, 121 (7): 174-176. |
| [16] | 李华丽. 茶旅融合与精准扶贫策略——以海南省为例 [J]. 社会科学家, 2019 (6): 68-75. |
