1. Faculty of English Language and Culture, Guangdong University of Foreign Studies, Guangzhou 510420, China
2. School of Translation Studies, Qufu Normal University, Rizhao 276826, China
| Abstract: | This paper attempts to explore the construction of China’s image in African media by a case study of the news on “a community with shared future for mankind” in Nigerian media through an integrated approach of rhetorical analysis and discourse analysis. The study shows that Burke’s rhetoric strategies such as “terministic screen” and “identification theory” used in related news play an important role in promoting the identification of the audience. In terms of the content, Nigerian media disseminate the concept of “a community with shared future for mankind” by reporting China’s actions, which shows that taking actual actions is the effective way to disseminate the concept and promote the audience to identify it more easily. In terms of the sentiment, Nigerian media present a more positive view centered upon cooperation and development, which leads to the rhetorical vision that the concept of building “a community with shared future for mankind” is beneficial for the development of Africa. This linguistic feature of the reports promotes the audience to easily identify China’s image constructed by Nigerian media. In this way, the relationship between China and African countries could further develop. |
| Keywords: | New Rhetoric; A Community with Shared Future for Mankind; Critical Discourse Analysis; China-Africa Relation |
| DOI: | 10.57237/j.cll.2023.06.001 |
| [1] | Burke, K. A Rhetoric of Motives [M]. Berkeley and Los Angeles: University of California Press, 1969. |
| [2] | Burke, K. A Rhetoric of Motives [M]. New York: Prentice-Hall, 1950. |
| [3] | Toomer, Jean. Oxen cart and warfare: review of the white oxen [J]. The Little Review, 1924(25): 44-48. |
| [4] | Gu, Yueguo. A brief analysis of modern Anglo-American rhetoric [J]. Contemporary Rhetoric, 1983(04): 35-36. |
| [5] | Hu, Shuzhong. Western rhetoric: foundation for present-day language research [J]. Technology Enhanced ForeignLanguage Education, 2008(04): 47-53. |
| [6] | Deng Zhiyong. A review of Burke’s rhetorical thought [J]. Contemporary Rhetoric, 2008(06): 15-23. |
| [7] | Ju, Yumei. A study of Kenneth Burke’s philosophy of language from his concept of “terministic screen” [J]. Modern Foreign Languages, 2010(1): 39-45. |
| [8] | Fowler, R., Hodge, B. Kress, G. & Trew, T. Language and Control [M]. London: Routledge and Kegan Paul, 1979. |
| [9] | Fairclough, N. Language and power [M]. London: Longman, 1989. |
| [10] | Van Dijk, T. A. Discourse and Context: A Sociocognitive Approach [M]. Cambridge: Cambridge University Press, 2008. |
| [11] | Chen, Zhongzhu. A survey of critical linguistics [J]. Foreign Language Teaching and Research, 1995(1): 21-27. |
| [12] | Xin, Bin. Language, power and ideology: critical linguistics [J]. Modern Foreign Languages, 1996(1): 21-26. |
| [13] | Tian, Hailong. The birth of new rhetoric and the rise of critical discourse analysis [J]. Contemporary Rhetoric, 2015, (4): 89. |
| [14] | Tian Weiqi, Chai Hongmei. Rhetorical strategies in political texts of “indo-pacific strategy” of the Abegovernment [J]. International Journal of Language and Linguistics, 2019, 7(6): 277-285. |
| [15] | Ju Yumei. Discourse analyses of the news reports on China -Africa relationship in The Economist [J]. Contemporary Rhetoric, 2020, (1): 50-61. |
| [16] | Cheney, G. The rhetoric of identification and the study of organizational communication [J]. Quarterly Journal of Speech, 1983, 69(2): 143-158. |