How Does the Culture of Sports Circle Affect the Willingness to Continue Sports: Intention to Use Smart Bracelets Based on Social Platforms
1. Graduate School of Global Business, Kyonggi University, Suwon 16227, South Korea
2. Graduate School of Sogang University, Sogang University, Seoul 04107, South Korea
3. Sinosteel Xingtai Machinery and Mill Roll Co., Ltd., Xingtai 054000, China
| Abstract: | Purpose: This paper mainly discusses the influencing factors of smart bracelet exercise use intention based on social platform. Methods & Results: This paper introduces the definition of sports circle culture and uses it as the moderator variable of TAM model. This model combines the technical elements, takes the influence factors of the cultural elements of the sports circle on the model path as the breakthrough point of the problem, and constructs the multi-factor model of the influence path of the technical elements on the perceived usefulness and perceived ease of use, as well as the influence intention of the sports continuity. A total of 390 valid samples were obtained through questionnaires, and SPSS and MPlus were used to analyze and determine the sample data. Conclusion: The results show that personalization and recommendation are positively related to perceived usefulness and perceived ease of use. Sociability was negatively correlated with perceived usefulness, but had no significant correlation with perceived ease of use. The cultural elements of the sports circle and perceived usefulness are negatively correlated with the willingness to continue sports, and the rest of the hypotheses are verified. Through the analysis of the above conclusions, it is concluded that the cultural characteristics of the circle with the movement of scientific and technological civilization are more inclined to the personalized and recommended elements of perceived ease of use. Therefore, the future product design and development or supply direction of the corresponding product or service provider is proposed. |
| Keywords: | Sports Circle Culture; Smart Bracelet; Sports Social Platform; Motion Persistence Intention |
| DOI: | 10.57237/j.wjmst.2023.04.002 |
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Received: 11 September 2023
Accepted: 2 November 2023
Published Online: 15 November 2023
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