Research on the Development Strategy of Campus E-commerce Entrepreneurship
School of Management, Xi'an University of Engineering, Xi'an 710048, China
| Abstract: | The rapid development of the Internet has promoted the reform and innovation of China's industrial model, and also provided new ways and new methods for college students to start businesses and obtain employment. As a new entrepreneurial platform under the background of the Internet, e-commerce entrepreneurship has built a bridge between college students and the entrepreneurial market and brought convenience to college students entrepreneurs. Based on this, taking campus e-commerce entrepreneurship as the research object, through the quantitative analysis of its development status S (advantages), W (disadvantages), O (opportunities) and T (threats), the SWOT quantitative model is constructed, and four development strategies of campus e-commerce entrepreneurship are analyzed, namely SO (aggressive), WO (reverse), ST (resistance) and WT (defensive) strategies. In addition, the analytic hierarchy process is used to quantify the results of SWOT analysis of campus e-commerce entrepreneurship, analyze the proportion of various factors affecting college students' e-commerce entrepreneurship, and finally locate the development strategy of campus e-commerce. The research results show that the choice of campus e-commerce entrepreneurship development strategy should be based on the SO strategy, that is, relying on college students' entrepreneurial advantages, taking advantage of external development opportunities, building college students' e-commerce entrepreneurship service platform, improving financing channels, and better promoting the sustainable development of campus e-commerce entrepreneurship. |
| Keywords: | Campus E-commerce Entrepreneurship; AHP-SWOT Analysis; Internet; Quantitative Model |
| DOI: | 10.57237/j.wjmst.2023.01.003 |
View:
Downloads:
Received: 11 November 2022
Accepted: 9 February 2023
Published Online: 16 February 2023
References
| [1] | Bei Xu. Research on the construction of an integrated application platform for college students in the "Internet +" era [J]. Guizhou Social Sciences, 2020 (03): 117-122. |
| [2] | Cheng Wei, Duan Li. Empirical analysis of the entrepreneurial ability of college students and its influencing factors [J]. Journal of Higher Education, 2023, 9 (02): 41-4. |
| [3] | Cai Wenjuan, Li Chunpeng, Wang Yinyin. Research and cultivation path of college students' e-commerce entrepreneurship ability-taking Quanzhou as an example [J]. Forestry Teaching, 2023 (01): 32-36. |
| [4] | Yang Ke, Liang Yunliang, Fu Yu, Wang Juncheng. The organizational system of the innovation discipline competition to promote the cultivation of regional innovative talents -- take the Gansu competition area of the National College Student E-commerce "Innovation, Creativity and Entrepreneurship" Challenge as an example [J]. Journal of Chifeng University (Natural Science Edition), 2022, 38 (11): 57-60. |
| [5] | Han Jianyi, Yang Jianjun. Research on the construction of rural e-commerce entrepreneurship ecosystem in the context of rural revitalization [J]. Nanfang Agricultural Machinery, 2023, 54 (01): 94-96. |
| [6] | Longfei Lin, Chuanbo Chen. 40 Years of China's Entrepreneurship Policy: History Review and Trend Prospect [J]. Economic System Reform, 2019 (01): 9-15. |
| [7] | Ligang Xu, Mengjie Yuan, Meijuan Xu. Research on the double chain model of e-commerce "mass entrepreneurship" talent training [J]. Experimental Technology and Management, 2021, 38 (03): 10-14. |
| [8] | Cheng Wei, Duan Li. Empirical analysis of the entrepreneurial ability of college students and its influencing factors [J]. Journal of Higher Education, 2023, 9 (02): 41-44. |
| [9] | Cardon M S, Kirk C P. Entrepreneurial Passion as Mediator of the Self-Efficacy to Persistence Relationship [J]. Entrepreneurship Theory & Practice, 2015, 39: 1-24. |
| [10] | Sylvia H, Matthias B, Michael Frese. Contagion of Entrepreneurial Passion: Effects on Empioyee Outcomes [J]. Entrepreneurship Theory and Practice, 2020, 44 (6): 1112-1140. |
| [11] | Xiu'e Zhang, Chao Wang. Entrepreneurship vigilance, entrepreneurial opportunity identification and entrepreneurial success [J]. Journal of Suzhou University (Philosophy and Social Sciences Edition), 2019, 40 (02): 99-108+192. |
| [12] | Xiping Han, Xue Yang. The Innovation and Entrepreneurship Dilemma of College Students in the New Era and the Teaching Path [J]. Research on Ideological and Political Education, 2020, 36 (05): 152-155. |
| [13] | Nan Xing. Difficulties and Countermeasures in Raising Entrepreneurship Funds for College Students in China [J] Economic Horizon, 2012 (1): 114-117. |
| [14] | Ying Lu. Research on the marketing strategy of college students' tea culture entrepreneurship project based on the Internet model [J]. Fujian Tea, 2017, 39 (08): 53-54. |
| [15] | Chen Shilong, Zhang Yuxuan, Liao Fei, Su Yu, Tao Pengxu. Preliminary Study on the Revival of Dehua White Porcelain Industry in the Context of Internet E-commerce [J]. Time-honored Brand Marketing, 2023 (01): 3-5. |
| [16] | Dan Wang. Construction of service system of independent college students' innovation and entrepreneurship school [J]. Social Scientist, 2019 (05): 155-160. |
Join the Editorial Board
We invite active, qualified and high profile scientists and researchers to join as Editorial Board Members.
Join UsBecome a Reviewer
Scholars with a strong interest in reviewing are invited to join the reviewer panel to ensure the quality of the research to be published.
Join Us