Research on Overseas Publishing and Dissemination of Chinese Online Novels
1. Department of College English Studies, Jilin Jianzhu University, Changchun 130033, China
2. School of International Media, Jilin International Studies University, Changchun 130117, China
| Abstract: | With the rapid development of the Internet, Chinese online novels not only have a broad audience in China, but also spread overseas through online media, attracting widespread attention from overseas readers. The overseas dissemination of online novels has played an important role in displaying China's image and disseminating China's voice, not only reflecting the self-confidence of Chinese culture and literature, but also actively participating in the efforts of Chinese literature to tell Chinese stories to the world and tell Chinese stories well. The research on the phenomenon of overseas dissemination of Chinese online novels is not only the study of the improvement of the soft power of Chinese culture, but also the research on the improvement of the external communication power of Chinese culture. Based on the aesthetics of reception, this paper adopts methods such as literature collation and data analysis, and focuses on the aesthetic reception of Chinese online literature by overseas readers. Based on the basic phenomena and basic facts of overseas publication and dissemination of Chinese online novels, this paper analyzes the characteristics of overseas dissemination of Chinese online novels, as well as the achievements and shortcomings. It is found that although the regional coverage of overseas dissemination of Chinese online novels is wide, and the number and scope of overseas dissemination of Chinese online novels are showing a growing trend, the single type of online novel works, especially the uneven translation quality, has begun to limit the overseas dissemination of Chinese online novels. Therefore, Chinese online novels need to optimize the allocation of cultural elements of online novels from three aspects: improving the quality of works, realizing cultural integration, and improving the quality of translations, so as to realize the industrialization and development of Chinese online novels overseas. |
| Keywords: | Chinese Internet Novels; Overseas Communication; Allocation of Cultural Elements; Cultural Difference; Translation Quality |
| DOI: | 10.57237/j.ssrf.2023.04.003 |
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Received: 22 May 2023
Accepted: 26 July 2023
Published Online: 29 August 2023
Funding
| 1. | 吉林省社科基金青年项目“中国网络文学的翻译与海外传播研究” (2022C115) |
| 2. | 国家社科基金西部项目“网络文学批评话语体系研究” (21&ZD261) |
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