Institutional Trust, Interpersonal Trust and College Students' Participation in Crowdfunding
1. College of Marxism, South China University of Technology, Guangzhou 510000, China
2. Department of Sociology, Shenzhen University, Shenzhen 518000, China
| Abstract: | With the development of the Internet, the crowdfunding has attracted extensive attention for its convenience and efficiency, as well as its great power in spreading and influence. However, some negative news has caused a huge crisis of credibility frequently at the same time. In the context of the Internet, it focused on the crowdfunding, and aimed to explore the relationship among the interpersonal trust, institutional trust and the donation behavior of college students. By adopting quantitative-research method, 326 valid questionnaires were collected. The results are as following: Firstly, without the interference of gender and educational degree, the interpersonal trust of the crowdfunding can significantly affect the donation behavior of college students. Secondly, without the interference of gender and educational degree, the institutional trust of the crowdfunding can significantly affect the donation behavior of college students as well. Thirdly, compared to the institutional trust, interpersonal trust has a more significant impact on the donation behavior of college students. As for the implications, it puts forward several suggestions to promote interpersonal trust and institutional trust in terms of individual, platform, and government levels. |
| Keywords: | Crowdfunding; College Students; Interpersonal Trust; Institutional Trust; Donation Behavior |
| DOI: | 10.57237/j.ssrf.2023.03.003 |
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Received: 27 October 2022
Accepted: 3 March 2023
Published Online: 24 July 2023
Funding
| 1. | 国家社会科学基金一般项目《新时代筹款类微公益的公信力研究》 (项目编号: 18BSH109) |
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