Fake News: Mass Knowledge Illusion Under Pleasure Marketing
School of History and Culture, Shandong University, Jinan 250100, China
| Abstract: | Fake news refers to deliberately fake news. It is not only a practical problem that puzzles the information audience, but also a blind spot and misunderstanding of the public's participation in current affairs. It also brings endless troubles to news work of social life. Therefore, it constitutes a problem that is widely concerned by the communication, journalism and cultural industry circles. This paper will profundly analyze the generation, essence and function of fake news, a knowledge illusion, from the perspective of the audience's consumption psychology, and on this basis, think about the psychological path for audience to penetrate the fake news knowledge illusion, hoping to solve the difficult problem of perplexing social life and social order through cultivation of the audience's own news literacy.The essence of fake news is that it provides knowledge illusion for the audience by pleasure marketing,which is somewhat like the true news. The knowledge illusion is materialization for audience’s “omniscience” desire by “peseudo-objective” symbolic system, to realize the producer’s utilitarian intention in political, economic and cultural aspects. To penetrate the knowledge illusion of false news, the audience should first be aware of the contradictions within the organizational structure of the false news knowledge illusion, then be soberly aware of the illusory nature of the illusion and self desire, and avoid objectifying self desire, so as to discover the gap between the news symbols and the intention of the false news producers and penetrate the false news knowledge illusion. When the audience really realizes the penetration of the false news knowledge illusion, he not only returns to the normal social transmission order, but also helps the public media to establish a healthy transmission ethics in social public space. |
| Keywords: | Fake News; Pleasure Marketing; Audience; Knowledge Illusion; Symbolic System |
| DOI: | 10.57237/j.ha.2022.01.002 |
View:
Downloads:
Received: 15 August 2022
Accepted: 17 October 2022
Published Online: 27 October 2022
References
| [1] | Nicole A. Cooke. Fake news and alternative facts: Information Literacy in a post-truth era [M]. Chicago: Ala Editions, 2018: 25, 27. |
| [2] | 雅普•梵•吉内肯. 理解国际新闻——批判性导论 [M]. 李红涛译. 北京: 中国传媒大学出版社, 2016年: 31页. |
| [3] | Vian Bakir & Andrew McStay. Fake News and The Economy of Emotions [EB/OL]. Digital Journalism, https://doi.org/10.1080/21670811.2017.1345645, 2017 (7): 1-22. |
| [4] | 斯拉沃热•齐泽克. 意识形态的崇高客体 [M]. 季光茂译. 北京: 中央编译出版社, 2002年: 67, 66, 67, 67. |
| [5] | 李文卓 吴佳晔. 假新闻的社会心理效应分析 [J]. 传播力研究, 2021 (12) : 178-180. |
| [6] | 罗兰•巴特. 神话修辞术 [M]. 屠友祥译. 上海: 上海人民出版社, 2016年: 173. |
| [7] | 赵毅衡. 文本内真实性: 一个表意原则 [J]. 江海学刊, 2015 (6): 22-28. |
| [8] | 彭轸.符号学视角下的假新闻传播研究 [J]. 西部广播电视, 2018 (19): 45-46. |
| [9] | 黄金.意外•续写•母题: 虚假新闻的话语生成述略 [J]. 中国出版, 2021 (7): 52-56. |
| [10] | James Strachey. The Complete Psychological Works of Sigmund Freud [M]. New York:W. W. Norton & Company, 1976: 430. |
| [11] | 骆正林. 社交媒体时代虚假新闻的社会危害与治理路径 [J]. 未来传播, 2022 (1) : 37-47. |
| [12] | 张帆. 后真相时代的假新闻与网络政治参与 [J]. 新闻与传播研究, 2018 (5): 36-38. |
| [13] | 胡继琼. 消费主义时代的知识幻象——知识被电视媒介重新定义之后 [J]. 江西社会科学, 2008 (7): 178-182. |
| [14] | 陈剑. 无意识的圈套与解套: 齐泽克的幻象理论 [J]. 文学评论, 2019 (3): 21-28. |
| [15] | Donald A. Barclay. Fake news, propaganda, and plain old lies: how to find trustworthy information in the digital age [M]. Lanham, Maryland: The Rowman & Littlefield Publishing Group, Inc., 2018: 29, 55, 181. |
Join the Editorial Board
We invite active, qualified and high profile scientists and researchers to join as Editorial Board Members.
Join UsBecome a Reviewer
Scholars with a strong interest in reviewing are invited to join the reviewer panel to ensure the quality of the research to be published.
Join Us