Studying the Discourse Construction of China's Ecological Image Based on Discourse-Historical Approach
School of Culture and Communication, Shandong University, Weihai 264209, China
| Abstract: | Ecological image is an important and indispensable aspect of multi-dimensional national image. Using discourse-historical approach as a theoretical framework and a self-constructed corpus, this paper conducts a discourse analysis of the reports on "carbon emission peak" and "carbon neutrality" in China Daily, aiming to explore the themes, intertextuality, and discourse strategies of China's ecological image self-invention discourse. The study found that China Daily elaborated six thematic contents around the "dual-carbon goal", but the intertextuality of the text is at a low level and needs to be deepened. The news adopts nomination strategies to strengthen self-identity and group identity and convey the idea of a community of ecological destiny for mankind; it adopts predication strategies to create a positive image by using positive words; and it adopts debate strategies to emphasize China's achievements in addressing ecological issues through figures and responsibility topics. Overall, China's foreign propaganda media have portrayed an image of a green, cooperative, innovative and responsible ecological power. |
| Keywords: | Discourse-Historical Approach; Ecological Discourse; National Image |
| DOI: | 10.57237/j.cll.2023.06.002 |
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Received: 31 October 2023
Accepted: 15 December 2023
Published Online: 27 December 2023
Funding
| 1. | 国家社科基金青年项目“汉语会话行为标注及自动识别研究” (项目编号: 20CYY021) |
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